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Dare to Be a Boundless Leader: Start with SC State’s Bachelor’s Degree in Marketing

Are you interested in how products and services are marketed? Would you like to learn how even small marketing efforts accumulate to affect the global economy?

South Carolina State University’s bachelor’s degree in marketing can make you a marketing expert and prepare you for an exciting marketing career. As a marketing major, you’ll learn strategies to understand consumer behavior, effectively manage brands, conduct and analyze marketing research, develop advertising and communication campaigns, and optimize distribution strategies.

As you earn your bachelor’s in marketing, you’ll explore the functional economic activities that mark our distributive economy. You’ll develop a strong understanding of policies, principles, procedures, and institutions involved in the movement of industrial and consumer goods. You’ll also learn how entrepreneurs can employ marketing strategies to grow a business into a successful enterprise.

Our bachelor’s degree in marketing program allows you to minor in a field that will expand your marketing education and develop expertise in the minor area. Available minors in our marketing degree program include:

  • Business administration
  • International business
  • Human resource management
  • Finance

All of our business programs are accredited by AASB International

By the Numbers

Growth in all marketing careers over the next decade, according to the U.S. Bureau of Labor Statistics
student-to-faculty ratio, which translates to 60% of our classes having fewer than 20 students
Minors to choose from, in business administration, international business, human resource management, and finance

Bachelor’s Degree in Marketing Program Advantages and Highlights

Method of Instruction

  • Face-to-face

As a marketing major at South Carolina State, you’ll develop your knowledge and expertise through a bachelor’s in marketing degree program that offers you a number of advantages, including the ability to:

Learn from real-world experiences

Marketing majors work with faculty on funded research projects involving agritourism marketing, digital media usage for entrepreneurs, and small business branding strategies, among others. You’ll collaborate with faculty as you gain a deep understanding of real-world challenges and developing effective solutions.

Acquire real business experience

The student-run Belcher Café on campus offers marketing majors and other business students actual experience in running a retail business. Our valuable internships offer you the ability to help local businesses and organizations develop effective marketing strategies.

Choose a minor to enhance your marketability

Our bachelor’s in marketing degree program allows you to gain a competitive advantage by choosing to minor in:

  • Business administration
  • International business
  • Human resource management
  • Finance

Benefit from our focus on your success

South Carolina State offers a number of facilities, departments, and services designed to enhance your education and your success. Take advantage of our:

  • Innovation and Entrepreneurship HUB
  • Digital Media Laboratory
  • Career Center

Apply to SC State Today!

What Can You Do With a Marketing Degree?

Earning your bachelor’s in marketing from South Carolina State will prepare you for a wide range of marketing-related career paths. You’ll be qualified to seek professional marketing positions such as:

  • Marketing manager
  • Brand manager
  • Advertising executive
  • Marketing research manager
  • Public relations specialist
  • Sales manager
  • Social media or digital marketing specialist

Market yourself and optimize your earning power

Advertising, promotions, and marketing managers enjoy strong compensation opportunities. The U.S. Bureau of Labor Statistics reports that the annual median salary for advertising, promotions, and marketing managers is $133,380. The number of positions is expected grow by 10% through 2031—double the rate of growth for all jobs.

What Will You Study as a Marketing Major?

South Carolina State’s bachelor’s degree in marketing is a 122-hour program that is typically completed in four years. Marketing degree courses include:

  • Consumer Behavior
  • Marketing Channels
  • Marketing Communication
  • Principles of Advertising
  • International Marketing
  • Marketing Research
  • Marketing Problems

Bachelor’s in marketing course highlights

Our Marketing Research course partners students with local businesses for project-based learning. The Marketing Problems course offers simulations that provide an immersive platform to develop and implement a marketing strategy. Multiple courses can be completed to satisfy the requirements of your chosen minor.